David Swanner

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David Swanner is a sole practitioner in Myrtle Beach, South Carolina. He is a plaintiff's attorney with a civil litigation and workers compensation practice. David has been an attorney since 1994 and started his own practice straight out of law school.

Technology has been a recurring theme throughout David's career. He is the author of ‘Winning with PowerPoint' a collaborative collection of over 100 PowerPoint examples from plaintiff's attorneys throughout the country. Plaintiff's attorneys can get a copy of the disk for free by contributing an example, or promising to contribute an example when you have one. David developed and teaches "PowerPoint for Trial Lawyers" a class showing attorneys how to use PowerPoint effectively in a legal setting.

David is also the author of the South Carolina Trial Law Blog, which was the second legal weblog in the country to write about trial tips and techniques. Before becoming a trial lawyer, David was a custom programmer and computer consultant.

Education is another theme in Dave's career. He taught interrogation for the U.S. Army and did course development for interrogation for U.S. Marine Corps Reserve courses. He is retired from the U.S. Army and was a qualified Hungarian and Arabic Linguist. David gives presentations, seminars and classes on trial techniques, use of technology and practice management. He has given presentations in seven states during 2006. Dave also developed the class “Comedy Workshop for Trial Lawyers: Building Trial Skills Through Stand-Up Comedy” with professional comedian Manny Oliveira.

David is fascinated by how things work, the mind and why people do what they do. David has focused on cognitive psychology, neuro-linguistic programming, framing, heuristics, communication styles and other disciplines that show how people learn, how they retain information and how they make decisions.

David is a member of ATLA, the Southern Trial Lawyer’s Association, and the South Carolina Trial Lawyer’s Association. He is currently co-chair of the Public Education Committee for SCTLA.

In addition to reading, his hobbies include comedy, which he performs stand-up comedy part-time. David also has a lovely wife Jennifer, and a three year old daughter Jessica, with another child on the way.


Articles By This Author

Why It's So Hard to Move Cases

When I sit down and review cases with my staff we have a lot of cases that are right on the edge of being resolved, but have one thing hanging. My friend Todd O’Malley calls that Ligitation Constipation, where the cases come in, but they don’t go out. That’s a real apt description. What is that one thing that is left undone? See if these sound familiar:

  • Waiting on Records from a Doctor’s Office – They’ve sent 2–3 letters and called and called, but can’t get a response or records from that office.
  • Waiting on Bills from an Office – The doctor’s office uses a third party billing service halfway across the country and they can’t get anyone to respond. (This one, I really don’t understand because the bills are on the computer and they can print and fax them to you, and it helps them get paid).
  • Waiting on an Expert’s Report – an FCE, IME, vocational consultant or other experts report. Where the client has gone for an evaluation, but the report isn’t in yet.
  • Waiting for a Specific Medical Report – We have the medical records in for that doctor, but when we’ve compared the medical records to the medical bills, there are a few dates of treatment missin.

So what do we do about it? Why does it seem like there are so many cases with just a loose thread hanging before we can put together the demand package? Is it the lawyer? Is it the staff? Or is it just a matter of timing? It turns out it’s none of those, it’s a law of physics.

If you have 4 events that each take about two weeks, you would expect the time to resolve those four events would be 8 weeks. You would think that any delays would average out. It turns out that the delays don’t even out, they accumulate. There’s a principle of mathematics that says when there are dependent events (things that have to be done in a sequential order) the variations (delays) are cumulative.

So what does that mean for lawyers? Last week I sat down with my staff and we played a little game. For those that want to play along, all you need is a big bag of peanut M & M’s, 2 bowls, and a number of cups. Here’s what I told them:

We have a magical law firm where we have as many cases as we want and there is an unlimited supply of cases where the people have finished medical treatment. This big bowl of peanut M & M’s is our supply of cases. Each M & M is a case. We can help as many people as we can get out the door.

I have a six sided dice here. Each person is going to roll the dice and they ‘move’ or produce as many cases as they roll. 5–6 is a good week. 1–2 is a bad week. 3–4 is an average week. Now we all know all of the possible reasons for having a non-productive week, some of them are within are control and some are not.

Our goal here is not to be judgmental about good reasons or bad reasons, or productive vs. non-productive time. That’s what the dice is for. A high number is a good week and a low number is a bad week.

Each roll of the dice is a ‘week’. We’ll run through 10 weeks, which is going through the whole team in sequence ten times. Halfway between one and six is 3.5 (I know your first thought is 3, but that’s halfway between 0–6). My expectation for my staff at the end of ten weeks is that we will have moved 35 cases.

Every turn, I want my staff member to roll the dice and then take that many ‘cases’ from the cup to the left. The first person in the chain has an unlimited supply of cases. Each person down the lline from there can only take as many cases as they roll, or as is actually in the cup. Okay, let’s go.

I then put my staff into the following four stations (you can use more or less):

  • Get Medical Records – This means ordering and getting them in
  • Get IME – This means anything needed for the IME, FCE, permanent impairment rating, statements of future medical treatment, and/or vocational assessments
  • Get Future Medical Costs – Determine costs of the treatment recommended above.
  • Write Demand Package – I put my lead paralegal on this task.

Then we went with the first station rolling the dice and whatever number she rolled, she picked from bottomless pit of cases to put together. Our office manager, Christie, was in this position and I think in 10 turns she averaged rolling a 5.3. Talk about a curve buster. At the end of ten ‘weeks’ Elaine had rolled a 38, which is right about where she should be. 35 is statistically smack dab in the middle of the road and a 38 is pretty close to that. Guess how many cases we moved? 31.

What Happened to the Other Seven Cases?

She was ready to produce 38 cases, but only 31 cases were done during that time period. What happened to the other 7 cases? It has to do with the relationship between dependent events and statistical variation, a subject I’ve talked about before. When there are sequential (dependent) events, any delays (statistical variation) will be an accumulation of delays rather than an average of delays.

So this means, if a staff member rolls a ‘2’ they only move 2 cases. If they roll a ‘5’ and there are only 2 cases in the cup to their left, they still only move 2 cases. Hmmm……

It was interesting to watch the M & M’s move down the line from station to station, their would be times they would bunch up in one station and another station would be totally empty. Watching the progression of ‘cases’, we could actually see how it mirrored putting a case together.

What happens if we add events to the 4 already there? Then the process slows down even more.

What is the Moral of the Story?

 The moral of the story is that it’s a natural phenomenon to have ‘one more thing’ that needs to be done on the case. It’s not a problem with the paralegal, it’s not a problem with the lawyer, it’s not a problem with the secretary or other staff. It’s a matter of physics. It also needs to be guarded against and fought at every turn. We need to watch the cases with just ‘one more thing’ and make certain we knock those out, so we can keep them moving.

I now have a sign above every staff members desk saying ‘Remember the Other 7 Cases’.

Help the Adjuster Set the Reserves, Help Yourself Settle the Case

I'm at the WILG Convention and listening to a great presentation by Jeff Wehe. Jeff is an insurance adjuster with 12 years experience and currently independently evaluates cases. Here's some of Jeff's advice:

Insurance adjusters have to set their reserves early. Typically they have to have the reserves set at 75% of the final value within 30 days and at least 90% of the final value of the case within 90 days. The more information you can provide the adjuster, earlier in the process the easier you make it for the adjuster.

Why should you help the adjuster?
Because they're the ones with the money. Helping the insurance adjuster can make the difference between whether your case settles or not.

Provide Information as Early as Possible
I used to put together a great demand package. Complete with a detailed demand letter, incident report, detailed breakdown of the medical bills and all of the medical records. We would also include any supporting information that was needed, future costs workups, IME's, vocational reports, lost wages information, plus any witness statements that would be helpful. We pulled together all of the information that we would need to go to trial and presented it in one complete, tabbed, indexed demand package. Very thorough, very professional and totally the wrong way to go.

Right now, we're providing information to the adjusters as we go along. If there is going to be surgery or a lot of treatment, we let the adjuster know that up front. Before it happens. A short letter to the effect of "We anticipate that Joe will require a hip replacement surgery. We will update you as soon as Joe has the treatment and we receive the records".

We also update the adjuster as we get the information in. For example "Here are the medical records for Joe. With his injuries, we anticipate that he will have a significant impairment rating, extensive future medical costs and a serious vocational impairment. It is my guess that he will have an whole person impairment rating of at least fifteen percent, future medical costs of at least $200,000 and loss of earning capacity of at least $175,000. We will forward these reports as we receive them".

Why Update The Adjuster So Much?
The adjuster has to set her reserves based on what she thinks the case is worth. The reserves are often set within the first 30 days before much is known about the case. If you have a $150,000 case that is legitimately a $150,000 case and it's well documented, but the adjuster has her reserves set at $50,000, it makes it hard for the adjuster to settle the case.

Do you know what the number one criteria is for insurance adjusters for their performance reviews? The number one criteria is how well their settlements match their reserves. So what can you do to help? Give information to the adjuster. Give them as much information as possible to evaluate the claim as early as possible. Each step of the way, each touch allows them to re-evaluate the claim and determine how much your client's claim is worth.

How do you think it looks to the adjuster's boss if she's been telling him for a year to a year and a half that the case was worth $50,000 and then upon review of your super-duper tabbed, indexed, documented demand package she realizes that it's a $150,000 case. What is her boss going to say "If it's worth $150,000, how come you've been telling me for a year and a half that it's worth $50,000? Don't you know your cases? Don't you know your job?"

Help the adjuster by letting them see the true value of the case early on. You're going to be sending the information to them anyways. Get it to them early.

Update on the Trial Lawyer Blog

We're getting everyone trained up. We're still working on getting some of the lawyers to post on a regular basis. Some are less net savvy. A number of them have been in trial. We have some great talent and we're going to work on getting them more used to the blog.

In the meantime, we're also bringing a few more lawyers on board. Tommy and Adam Malone from Atlanta, Georgia will be contributing and we are also very luck that Mitch Jackson will be a regular contributor.

Mitch had a great trial blog called 'MyTrialBlog'. He came out and did everything right out of the box, but found with his heavy trial schedule was not able to maintain a blog on a regular basis. We were able to talk him into being a contributor here on a semi-regular basis. He has generously pointed the url to his blog here and we will soon be posting the bulk of his content from MyTrialBlog.

So good things are in the works, but in the beginning of the year, we are looking forward to getting the lawyers more used to posting and providing great information to our readers.

Explaining The Length of Injury to Jurors

Most states have a statutory life excpectancy statute in cases where there is permanent harm to the plainitiff. But what is the best way to explain that to the jury? Once you have a statutory life expectancy of 34.6 years? How do you get a jury to see the maximum impact?

One good way is to flip the time backwards and show them all that's happened in the past 34.6 years. Something like this:

Ladies and gentleman of the jury, the judge is going to instruct you that Joe is going to have these problems for 34.6 years. That's a long time. You don't need a lawyer to tell you that. You know that. But it's difficult to understand just how long 34.6 years is.

If we look backwards, rather than forwards 34.6 years ago was 1972. Richard Nixon had just been re-elected and Watergate had not taken place yet. First Time Ever I Saw Your Face by Roberta Flack was the most popular song.

1972 was 10 years before the personal computer. Our soldiers were still in Vietnam.

Think about the presidents we've had since that time and what all has happened in your life. Richard Nixon, Gerald Ford, Ronald Reagan twice, George Herbert Walker Bush, Bill Clinton twice, George W. Bush twice. That's a long time.

Think about all that's changed in our life since 1972. The invention of computers, vcrs, cable tv, dvd's, the internet and so on....

That's how long 34.6 years is. That's how long Joe will have to live with his pain. 34 birthdays, 34 Christmases, 34 New Years Eve's and 34 anniversaries.

Heighten Juror's Interest with Demonstrative Exhibits

In most cases, you have at least one demonstrative exhibit that will will shock or wow the jury. A common mistake is to overexpose that picture to the jury, thereby desensitizing them to it.

Another way to do that it to put a black border tape around all of your foam core exhibits. Except for he one exhibit. Put red border tape around that exhibit. When your foam core boards are leaning up against the wall, the jury will see that they all have black border tape except for the one. That will heighten their curiosity in seeing that exhibit.

After they have seen the exhibit and the boards are leaning up against the wall, they will notice the red border standing out among the black borders and it will remind them of the exhibit without even seeing the picture.

Visuals Are More Powerful Than Words

"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way- in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only."

And so opens a Tale of Two Cities by Charles Dickens. It's a moving passage and one of the most quoted paragraphs in the English language. However, compare it to this picture from a comic book educational text  Marx for Beginners.

Which one gets the point across better? Work on your demonstrative exhibits so that they really tell your point of view and the get to the point of your case. As you can see from the picture above, it's worth the effort.

Light Posting for the Next Week

We're still in the process of getting everyone trained on how to enter posts, so the posting will be rather light for the next week.

In the meantime, enjoy the posts that are here and we'll start cranking out quality information in very short order.

So far, we've had a very positive response to the blog and all of the participants are looking forward to getting information up here on a regular basis.

Fall Appearances for Dave Swanner

October 12-14, Colorado Springs, Colorado - The Settlement Institute. I'll be attending a great seminar on dealing with insurance that John Romano has put together. I'll be giving an hour presentation on multi-media presentations in mediations.

October 19-20, Williamsburg, Virginia - Virginia TLA Solo and Small Firm Conference. I'll be giving a presentation on Running a Plaintiff's Firm by the Numbers and how to get the information you want out of management reports.

December 1-2, Atlanta, Georgia - Auto Torts. Fellow group bloggers John Romano will be giving a presentation Friday morning on the tactics of  'How to Make Every Depostion a Winner' and Randall Scarlett will give a presentaiton on traumatic brain injury litigation 'How to Spot a Brain Damage Case and How to Prove a  Brain Damage Case'. John and Randy will be speaking Friday morning.

I'll be giving a presentation on how weblogs are changing the face of the internet and what every trial lawyer needs to know about the changes. I'll be speaking on Saturday morning.

If you're near any of those places and want to get together over a meal or a drink, drop me a line. I'm always happy to meet other trial lawyers.

Ease the Juror's Worries About Determining Damages

I recently  learned of a website for defense trial consultants Trial Behavior Consulting. They have a number of articles and presentations they’ve given. Most of the information matches what I already know and shows how to exploit the information from the defense side. Sarah Murray identifies some concerns that jury members have in her article Strategies for Minimizing Damages:

  • Do we really have to make the decision about money?
  • How can we decide what to award?
  • Won’t the judge determine the amount?
  • Won’t you give us guidelines?
  • How can I possibly put a value on a human life?

By helping the jurors determine how to come to an amount, you will be easing their anxieties and helping to get a larger verdict. Let the jury know that you will show them how to calculate and come up with a number. Tell them that the amount of damages should equal the amount of harm.

Get the Jury Used to Preponderance of the Evidence BEFORE Closing Arguments

Preponderance of the evidence. Is it more likely than not. On a 50/50 basis, does it tip the scale one way or another. That’s a much better standard than the criminal standard of beyond a reasonable doubt. But how do you get the jurors to decide a case on the preponderance of the evidence?

In general, people don’t think that way and they don’t decide cases that way.

David Ball suggests working the standard throughout the trial, from the Opening, through questioning and into the Closing. Here’s how it works:

Fact Witness

Q:  Would you say it is more likely than not that Mr. Smith ran the red light?


Q:  In fact would you say you were positive that Mr. Smith ran the red light?

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